Founder building scalable businesses through strategy, operations, and technology.
I help organizations solve operational problems with AI, automation, enterprise software, and digital transformation — turning complex business challenges into systems that scale.
Technology is rarely the hardest part of digital transformation.
The hardest part is understanding people, incentives, operations, and business models. I start there — and treat technology as the competitive advantage that scales the solution, not the point of the work.
I enjoy solving messy business problems, then building the technology that makes those solutions repeatable and scalable. Companies bring me transformation projects, not feature requests.
Business outcomes, not software projects
Export Opportunity Intelligence for Trade & Commerce
Turning fragmented export research into structured, data-backed market decisions
Enterprise Warehouse Digitization for Cold Chain Export
Replacing manual tracking with real-time, auditable warehouse operations
AI Customer Operations Platform
Always-on sales response for Indonesian small businesses on WhatsApp
Digital Transformation for Schools
One operating system for learning, assessment, and academic operations
Owned Ecommerce for Indonesian Merchants
Helping merchants own their brand, data, and sales channel
Operational Intelligence for Founders & Executives
Turning fragmented tasks, context, and priorities into one operating layer
Building businesses from zero
- Founded Zelerio from scratch — no brand, no reputation, no pipeline.
- Built trust with enterprise clients before the market knew our name.
- Closed enterprise software projects worth over IDR 500 million.
- Worked directly with founders and executives on operational strategy.
- Assembled and led multidisciplinary delivery teams across industries.
- Solved operational problems in education, manufacturing, logistics, and retail.
Let's build something.
Open to founder, GM, chief of staff, and venture builder roles — plus advisory and business development partnerships. I bring business ownership with hands-on execution depth.
Based in South Jakarta · Open to overseas and relocation